On the streets of Mumbai, India on July 14, the security level of security was improved to the highest level. The police forces in the city were only an unprecedented "show off the wealth" celebration.
If this is the wedding of Asian richest man and the chairman of the Indian Shinshi Group Anbani, Antante, the influence of the guest list alone may be able to compare the opening ceremony of the Paris Olympic Games.
△ Asia’s richest man Antani Antani Antani (left), with his wife, Indian Pharmaceutical Tycoon Lady Ladica Michate (right).(Source: Xinshi Industrial Official Account)
The opening of the wedding celebration was Justin Bieber. It is reported that the Ambani family cost $ 10 million to invite him to sing.
There are also business leaders and celebrities from all walks of life from all over the world.Indian Prime Minister Modi, former British Prime Minister Johnson, former British Prime Minister Blair, HSBC Bank Board Chairman Mark Tak, South Korean Samsung Electronics leader Lee Jae -hyunTino, half of the Bollywood film emperors and other celebrities.
They wore traditional Indian traditional costumes wearing top luxury brands, and came to bless this newcomer who might not be familiar with them.
△ The grand occasion of the Antante wedding (picture source: the official account of Xinshi Industrial)
This is a wedding that is well known in India, and to some extent, it is also the "Indian influence" that Modi wants.
The Xinshin Group, which spans petrochemical, energy, telecommunications, and retail, also occupies 95%of the media channels of Indians’ TV ratings. The Ambani family had previously used its 72 TV channels to build a for seven months for the wedding for seven months.EssenceThe faithful industrial Facebook account with 23 million fans also posted dozens of posts about this wedding during this time.Kanpur Stock
Not only that, thousands of guests chartered the machine and Xinlang sent a watch worth 2.4 million US dollars to each best man … This kind of handwriting was ashamed of the existing royal family.
It is estimated that from the engagement ceremony in January, the pre -marital party in March, to the pre -marital cruise ship tour in May, and the formal wedding in July, the Anbani family for this half -year wedding expenditure exceeded 50 billionIndia’s Rubidi (about RMB 4.3 billion).Among them, just ask for a set, each worth over 600,000 Indian rupees (about 52,000 yuan).
This century weddings made people see the new ceiling of Indian weddings, and many people also felt the wealthy gap of the country’s increasing rich and the poor.You know, in this country, 60 % of the people still live under the poverty alleviation of the World Bank, and their daily living expenses are less than $ 3.6 (about 26.1 yuan).
Indian wedding, be sure to show off their wealth
In Indian society, weddings are important indicators to measure a person’s status and wealth. Even low -income groups must be applied for a lot.No matter how difficult the economy is, the most difficult parents will try to give their daughters at least one gold chain to save face.
India is now the second largest gold consumer country in the world after India. In addition to financial management functions, a large amount of gold is used as weddings, and Indian weddings use an average of 2 to 3 kg of gold.
"How much waste can be suffered at the wedding shows the status of newcomers," explained Morinen Calita, a sociologist in Guvahagi, India.
This kind of marriage custom has been magnified in the social media era, especially the wealthy wedding, which has expanded the imagination of India’s middle -class to the poor for luxury: for several days, big feast guests, inviting movie stars singers, custom jewelry and dresses,It has almost become the standard for the wedding of Indian rich people.
△ Sisters of Kardashian attended the wedding of Aunte.(Source: Kardashian social media account)Chennai Stock
In 2004, the daughter of Indian Iron Tycoon Mittar, Vanessa, and Amit Bhatia, an investment banker in London, held a week -long and $ 60 million wedding, and about 1,000 guests flew to France to the wedding.The wedding event includes the private performance of the Eiffel Tower’s fireworks and singer Kylie Minogue.
In 2016, the daughter of the Indian mining tycoon and politician Gali Janardhana Reddy hosted a five -day wedding at $ 74 million. The wedding issued a gold -plated invitation to banquet guests 50,000.
Until Ambani shot, he achieved "crushing victory".In 2018, it was only a engagement banquet he hosted by his daughter Isa, which cost $ 150 million.
In contrast, the "Century Big Marriage" of Prince Charles Charles and Princess Diana in 1981 only spent about $ 48 million.After adjustment by inflation, it was about $ 137 million today.
△ Former British Prime Minister Johnson and Ambani talked at the wedding.(Source: Xinshi Industrial Official Account)New Delhi Wealth Management
Perhaps the criticism of the extravagant and wastefulness of the outside world, Ambani closed his mouth without talking about the official wedding of his daughter and the expense of the younger son Aunte’s wedding.
However, according to the NBC report, a Mumbai wedding planner estimates that the total expenditure of Aste’s 7 -month wedding may exceed 600 million US dollars (about RMB 4.3 billion).
Not only that, in order to give a wedding for the younger son, Ambani used his own political and business relationship to upgrade a Mumbai’s military airport to a temporary international airport to accommodate the private planes of his banquets for a banquet.Eventually, on the weekend of the wedding, there were multiple main roads in the center of Mumbai City. The local police used "public activities" to protect the wedding at the level of "public activities".
Indian scholar Pratap Bunu Meta wrote in the Indian Express that for the Anbani family, celebrations have become their "projection of national power.""Whether it is the former leader of the country, the head of the corporate giant, or the superstar of the king, the Ambani family can let them come to their own territory to dance."
△ The film emperors of the Bollywood India dance before the Aunite’s party.(Source: Xinshi Industrial Official Account)
Under the guidance of celebrity effects and social media, Indian weddings have already become a huge industry for drought and flood protection.
Tim Chi, the chief executive of the wedding planning service company The Knot Worldwide, has promoted many aspects of the Indian wedding industry in Zananbani’s wedding, and "even promoted economic growth."
The All -Indian Trade Union, representing SMEs, estimates that from matchmakers, catering to shooting and construction teams, the upstream and downstream output value driven by the Indian wedding industry may exceed US $ 130 billion each year (about 944.79 billion yuan).Under this algorithm, the wedding industry will become the fourth largest industry in India, surpassing automobiles, steel and technology, second only to energy, banking and insurance.
Given that the Indian rich people had a wedding in foreign countries in recent years, Indian Prime Minister Modi called on Indians to hold a wedding in their own country, "let the country’s money stay in China."
However, the reality is that even if the rich in India is a wedding in China, it may not be able to provide India’s many low -income groups with work or extra tricks, but instead increase the burden and internal consumption of the people at the bottom.
Indian poor wedding: marriage = debt
DrNagpur Investment. Lanjana Kuman, Director of the New Delhi Think Tank Social Research Center, said that the high -profile wedding of the rich and celebrities set up difficult high standards for the middle class and low -income groups, causing unnecessary social pressure.
A report of "Outlook" magazine states that although the wedding overhead of Ambani’s children is already the highest level in the world, if the proportion of net assets spent by children’s weddings, Ambani, which has a total asset of $ 123.7 billion, may not be as goodMumbai slum family, 7 kilometers away from his mansion.
The average spending of India’s middle class and the rich in luxury weddings is between 200,000 to 400,000 US dollars (about RMB 1.45 million to 2.9 million yuan), which does not include buying jewelry and clothing.On average, the annual income of the common wedding in India spends more than $ 15,000 to host a wedding.
△ The wedding of the low -income group in India is also lively, but the average annual income of family income is more than three times.(Source: Social Media)
However, the extravagance of the rich and middle class at the wedding was transmitted to Indian poor families, but it became a heavy economic burden on the woman’s family.According to India’s traditional wedding customs, at the wedding of up to two hundred guests, the "face" of the man’s family depends mainly on how the woman’s family treats guests and what value dowry to send.
Studies from the World Bank found that the dowry of the Indian bride’s house average is seven times that of the groom’s family.
This feature is very easy to be affected by the extravagance of the wealthy wedding. The vanity of some Indian men’s families eventually led to the suffering of the woman’s family.
When the school teacher of Delhi held a wedding with his neighbor (an electrician) in November 2019, he was excited because he was finally about to get married, but this joy from freshness was soon affordable by the economy.Broke.
The 26 -year -old girl deposited $ 2,000 from a monthly salary of $ 200. Her mother also sold a small piece of land at home for dowry -furniture, television and refrigerators.The rest of the money is used to book a small wedding hall, hire local bands and provide catering for more than 200 guests.
However, the fiance’s father was still not satisfied, and he hoped his son would get a car.Shilma’s father died when she was 19 years old. As the boss of the four children, Charma has always been the main force of supporting family. The man’s request for the man’s family has completely exceeded the economic ability of her family.
The fiance’s family was reluctant to return and eventually canceled the marriage contract.
Charma eventually chose to live independently without getting married. Her experience is the true portrayal of many people at the bottom of India.
△ In recent years, India’s emerging poor collective weddings.(Source: Social Media)
Samili Kakar, an obstetrician and gynecologist in India, said that in India, his son is regarded as a future investment. He can take care of the elderly parents, unlike his daughter and leave home after getting married.Therefore, the birth of the son is valued, but the daughter is generally regarded as a burden, and even the "scourge" of poor families.
Many parents of Indian poor families believe that girls only need to care about how to marry themselves, and the economic burden must fall on themselves."In our society, it is a heavy responsibility to marry your daughter, and there is nothing to be worthy of happiness." Said La Ni Devi, a 56 -year -old small farm owner.
If the man’s family is not satisfied, the consequences will be unimaginable.The man’s family may cancel the wedding that makes the woman’s family shame in the neighborhood, asking for harassment in the name of more dowry, and even a violence.
In early 2020, a husband in Bangalore was still not satisfied after receiving a kilogram of golden dowry. When his wife refused to increase the dowry, he burned her alive.
△ The obsession with gold jewelry in the traditional Indian wedding customs also increased the economic burden of the woman’s family.(Source: Social Media)
In December 2020, because of the harassment of dowry problems, a 27 -year -old woman in Lajastan, India, burned his house arson, and then jumped into the fire with his two sons.
Of course, India has long been legislative, but it is almost false at the level of law enforcement.
According to the "Prohibition of Dowry Law" in 1961, it is illegal to provide or accept dowry in India. The offenders will face at least five years of imprisonment and impose a fine of $ 200 or dowry.
In 1983, Article 304B and 498A of the Indian Criminal Code were also promulgated. The maximum punishment was prohibited from violence against women or their relatives.
According to data from the Indian National Criminal Records, from 2006 to 2016, only one of the relevant cases every seven of the cases ended with a confession.The agency even acknowledged that a woman committed suicide or was murdered every hour in India, and a woman was abused by her in -laws or husbands every four minutes.
In recent years, Indian legislators have also tried to curb the extravagance of weddings to reduce the pressure on poor families.
The "Marriage (Mandatory Registration and Prevention of Wasteless Expenditure) Act" issued in 2017 proposes that families with more than 500,000 rupees (about 43,000 yuan) at the wedding must donate 10%of the total wedding costs to the poverty from poverty.Bride of the family.
The Ambani couple once responded to this policy. In the event they celebrated before marriage, they organized a collective wedding for more than 50 poverty couples.(About 8771 yuan) check.
△ The Ambani couple held a collective wedding for poor families.(Source: Xinshi Industrial Official Account)
It is worth mentioning that compared to waiting for India to improve legislation and improve law enforcement capabilities, Indian young people are trying to save themselves.
According to the "Wedding Expenditure Report 2.0" released by Indian Financial Service Platform IndiaLends, 42%of the millennials plan to raise their own wedding costs and no longer rely on their parents. The groom will also bear the expenses with the bride.
Of the groups with an annual income of about 50-1 million rupees (about RMB 43,000-87,000), 73%of them spent no more than 70,000-1 million rupees (about RMB 60,000-87,000 to 87,000 at the wedding.Yuan), that is, the wedding overhead does not exceed its annual income.
In addition, 58.8%of the millennials choose a simpler and intimate wedding, abandoning the rituals of hundreds of guests, and many people still hold a collective wedding with the help of social organizations.
Reporter 丨 Liu Muxuan
Edit 丨 Liang Li
Duty 丨 Sensen
Original title: "Indians getting weddings, focusing on showing their wealth: the richestrs spent 4.3 billion, and the rich people spend an average of more than one million"
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